Business English Lesson Plan: Corporate Events. A lesson Plan To enhance students’ understanding and proficiency in business communication with free PDF.
Business English Lesson Plan: Corporate Events
Business English Lesson Plan: Corporate Events
Objective
Level: Level: Intermediate
By the end of this lesson, students will be able to discuss the benefits of hosting corporate events and understand their significance in promoting brand awareness, product sales, and business relationships.
Warm-up (15 minutes):
Start the lesson by asking students if they have ever attended a corporate event. What was their experience like? Did they find it beneficial? Discuss as a class.
Vocabulary and Terminology (15 minutes):
Introduce and discuss the following vocabulary words from the article:
- Corporate event
- Brand neophobia
- Market research
- Brand awareness
- Forge
- Silo management structures
Reading and Discussion:
Provide students with the article “Why Businesses need Great Corporate Events” and ask them to read it individually.
After reading, divide them into pairs or small groups and discuss the following questions:
- What are some reasons why hosting a corporate event can benefit a business?
- How can corporate events help overcome brand neophobia?
- In what ways can corporate events help generate brand awareness?
- Why is forging business relationships important for a successful business?
- How can hosting a corporate event help create cohesive social bonds between staff members?
Case Study
Present a case study related to hosting a corporate event. Provide students with a scenario where a company is planning a product launch event and needs to consider various factors such as target audience, venue selection, marketing strategies, and budget. In small groups, students should analyze the case study and discuss their recommendations for planning a successful corporate event. They should consider the objectives, target audience, marketing strategies, and logistics
Writing Activity (15 minutes)
Ask students to imagine they are part of a company’s marketing team. Instruct them to write a persuasive email or proposal to the management, highlighting the benefits of hosting a corporate event. They should emphasize how the event can help overcome brand neophobia, generate brand awareness, increase product sales, and foster business relationships. Encourage them to use the vocabulary words from the article in their writing.
Wrap-up
Summarize the key points discussed throughout the lesson, emphasizing the benefits of hosting corporate events for businesses. Ask students if their views on corporate events have changed or if they have any additional insights.
Extension Activity
As an extension activity, students can plan a mini corporate event for a fictional company. In groups, they should brainstorm ideas for the event, including the theme, activities, marketing strategies, and target audience. Each group can present their event plan to the class, explaining how it aligns with the objectives discussed in the lesson.
Note: Depending on the available class time, the activities can be adapted and modified accordingly.
Business English Lesson Plan: Corporate Events
Business English Lesson: Why Businesses need Great Corporate Events
A well-prepared, successful corporate event is a great way to promote your company for many different reasons. People –businesses and customers- follow people and their beliefs, rather than simply what it is that they sell; that’s why it’s important for companies to project an image of their company which is based on the people that make up the business itself. Hosting a corporate event is a great way to put a face to the name of a company; one that clients and other businesses will remember. Here are some of the many reasons why hosting a corporate event can benefit your business:
It can help to overcome brand neophobia
Brand neophobia is one of the biggest problems that large companies face. Encouraging a customer to try something new is an uneviable task; that’s why hosting a corporate event is a great way to launch a new product. As any savvy entrepreneur will know, word-of-mouth is the best form of advertising, which is why it’s so effective to show employees using or consuming your product/service, and inviting attendees to try it themselves. Clever social media management and promotion can be applied to the event, showing people using the product/service and their reactions, which can be used to promote and advertise the product to a wider audience and help to overcome brand neophobia.
It’s a great way to sell products
Corporate events are in themselves a great way to sell products or services. Creating an enjoyable and exciting event that’s open to the public is a great way to draw in customers to whom products or services can be sold to. It’s also a great place to conduct market research, such as trialling new products, or offering free samples I exchange for an honest review.
It helps to generate brand awareness
Generating media buzz and brand awareness is difficult task, especially for new businesses, that’s why a large corporate event can help to generate publicity and draw attention to your brand, letting the public know what your brand is about and what it is that you do.
You can use a corporate event as an opportunity to disseminate brochures, coupons, free trials/samples and promote your brand on social media.
It helps to forge business relationships
Forging mutually beneficial relationships with other local businesses is an essential part of running a successful business. Hosting a corporate event is a great way to showcase your company to other businesses, and allow them to meet and forge personal social relationships with your staff.
Other local or regional business owners may have a basic idea of the services your company provide; inviting them to a corporate event will give you the opportunity to explain to them in person how your businesses could mutually benefit one another. Generally, businesses prefer to outsource their work to companies with whom they have a personal relationship.
It helps to create cohesive social bonds between staff
Often management systems can inadvertently create ‘silo’ management structures, in which departments only communicate with the one above them. In order to create and manage a successful business, it’s important that each department is aware of what every other department does, how they operate, and their lines of communication; this can be achieved most effectively through inter-departmental socialisation.
Hosting a corporate event is a great way to encourage staff members from all departments to socialise and forge strong relationships which will not only make your company a more enjoyable one to work for, but will also open the lines of communication between departments, allowing operations to run smoothly and efficiently.
Business English Lesson Plan: Corporate Events
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