Business English Lesson Plan: Organizational Culture in Business. A lesson Plan To enhance students’ understanding and proficiency in business communication with free PDF.
Business English Lesson Plan: Organizational Culture in Business
Business English Lesson Plan: Organizational Culture in Business
Objective
Level: Intermediate/Advanced
By the end of this lesson, students will be able to discuss the significance of organizational culture in a workplace and understand the various characteristics that shape it
Warm-up (15 minutes):
Begin the lesson by asking students to define the term “organizational culture.” Have a brief discussion about their understanding of the concept and its importance in a business environment.
Vocabulary:
Introduce and discuss the following vocabulary words from the article:
- Organizational culture
- Innovation/Risk orientation
- Attention to detail/Precision orientation
- Emphasis on outcome/Achievement orientation
- Emphasis on people/Fairness orientation
- Emphasis on collaboration/Teamwork
- Emphasis on competition/Aggressiveness
- Emphasis on stability/Rules
Reading and Discussion
Provide students with the article “Why Does Organizational Culture Matter?” and ask them to read it individually. After reading, divide them into pairs or small groups and discuss the following questions:
- What is organizational culture, and why is it important in a workplace?
- What are the seven characteristics of organizational culture mentioned in the article? Provide examples for each characteristic.
- How can the emphasis on different characteristics impact employee behavior and company performance?
- Do you think all organizations should have the same organizational culture, or should it vary based on industry and company goals? Discuss.
Case Study
Present a case study where a company is experiencing low employee morale and poor productivity. In small groups, students should analyze the case study and discuss how the organization’s culture might be contributing to these issues. They should identify specific characteristics of the current culture that may need improvement and propose strategies to create a more positive and effective culture.
Writing Activity
Ask students to write a reflection paper on the importance of organizational culture in the workplace. They should discuss their views on the impact of organizational culture on employee satisfaction, productivity, and overall success of a business. Encourage them to provide examples or personal experiences to support their arguments.
Wrap-up
Summarize the key points discussed throughout the lesson, emphasizing the significance of organizational culture in shaping employee behavior and company performance. Ask students if they have any additional insights or questions.
Extension Activity
As an extension activity, students can research and analyze real-life examples of companies with distinct organizational cultures. They can choose a company of their interest and present their findings to the class, discussing the characteristics of the culture, its impact on the company’s success, and any challenges or benefits associated with it.
Note: Depending on the available class time, the activities can be adapted and modified accordingly.
Business English Lesson Plan: Organizational Culture in Business
Business English Lesson: Why does organizational culture matter?
A well-prepared, successful corporate event is a great way to promote your company for many different reasons. People –businesses and customers- follow people and their beliefs, rather than simply what it is that they sell; that’s why it’s important for companies to project an image of their company which is based on the people that make up the business itself. Hosting a corporate event is a great way to put a face to the name of a company; one that clients and other businesses will remember. Here are some of the many reasons why hosting a corporate event can benefit your business:
It can help to overcome brand neophobia
Brand neophobia is one of the biggest problems that large companies face. Encouraging a customer to try something new is an uneviable task; that’s why hosting a corporate event is a great way to launch a new product. As any savvy entrepreneur will know, word-of-mouth is the best form of advertising, which is why it’s so effective to show employees using or consuming your product/service, and inviting attendees to try it themselves. Clever social media management and promotion can be applied to the event, showing people using the product/service and their reactions, which can be used to promote and advertise the product to a wider audience and help to overcome brand neophobia.
It’s a great way to sell products
Corporate events are in themselves a great way to sell products or services. Creating an enjoyable and exciting event that’s open to the public is a great way to draw in customers to whom products or services can be sold to. It’s also a great place to conduct market research, such as trialling new products, or offering free samples I exchange for an honest review.
It helps to generate brand awareness
Generating media buzz and brand awareness is difficult task, especially for new businesses, that’s why a large corporate event can help to generate publicity and draw attention to your brand, letting the public know what your brand is about and what it is that you do.
You can use a corporate event as an opportunity to disseminate brochures, coupons, free trials/samples and promote your brand on social media.
It helps to forge business relationships
Forging mutually beneficial relationships with other local businesses is an essential part of running a successful business. Hosting a corporate event is a great way to showcase your company to other businesses, and allow them to meet and forge personal social relationships with your staff.
Other local or regional business owners may have a basic idea of the services your company provide; inviting them to a corporate event will give you the opportunity to explain to them in person how your businesses could mutually benefit one another. Generally, businesses prefer to outsource their work to companies with whom they have a personal relationship.
It helps to create cohesive social bonds between staff
Often management systems can inadvertently create ‘silo’ management structures, in which departments only communicate with the one above them. In order to create and manage a successful business, it’s important that each department is aware of what every other department does, how they operate, and their lines of communication; this can be achieved most effectively through inter-departmental socialisation.
Hosting a corporate event is a great way to encourage staff members from all departments to socialise and forge strong relationships which will not only make your company a more enjoyable one to work for, but will also open the lines of communication between departments, allowing operations to run smoothly and efficiently.
Business English Lesson Plan: Corporate Events
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