Listening Comprehension – Talking about Advertising. Videos about Advertising to improve listening skills and colloquial English vocabulary.
Listening Comprehension – Talking about Advertising
How to Talk About Advertising in English Conversation.
Advertising and branding vocabulary and listening/speaking exercises help students familiarize themselves with language, expressions and terminology necessary to get ahead in the corporate world.
This is a business English ESL exercise introducing and exploring the language and vocabulary of advertising. Talking about Advertising – Listening Videos
Advertising Vocabulary
Here are twenty terms often used in the world of advertising.
1 | ad | abbr. advertisement – advert abbr. |
2 | advertisement | n. item of publicity for a product or service, in magazine, on TV etc |
3 | advertising agency | n. company specialising in producing and placing advertisements for clients |
4 | AIDA | abbr. Attention, Interest, Desire, Action – the objective of all advertisements |
5 | benefit | n. advantage of a product or service, usually derived from its features |
6 | billboardUS | n. signboard, usually outdoors, for advertising posters; hoardingUK |
7 | circulation | n. average number of copies of a magazine sold in a particular period |
8 | classified ads | n. small advertisements in magazine or newspaper categorised by subject |
9 | commercial | n. paid advertisement on radio or TV |
10 | coupon | n. part of a printed advertisement used for ordering goods, samples etc |
11 | double-page spread | n. advertisement printed across 2 pages in a magazine or newspaper |
12 | eye-catcherUS | n. something that especially attracts one’s attention – eye-catching adj. |
13 | features | n. special characteristics of a product, usually leading to certain benefits |
14 | hoardingUK | n. signboard, usually outdoors, for advertising posters; billboardUS |
15 | poster | n. large sheet of paper, usually illustrated, used as advertisement |
16 | prime time | n. hours on radio & TV with largest audience, esp. the evening hours |
17 | promote | v. to (try to) increase sales of a product by publicising and advertising it |
18 | slot | n. specific time in a broadcasting schedule, when a commercial may be shown |
19 | target | n. objective; what one is aiming at – target audience n. |
20 | U.S.P. | abbr. Unique Selling Proposition; what makes a product different from others |
Talking about Advertising – Listening Videos