Listening Comprehension – Talking about Advertising. Videos about Advertising to improve listening skills and colloquial English vocabulary.

Listening Comprehension – Talking about Advertising

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How to Talk About Advertising in English Conversation.

Advertising and branding vocabulary and listening/speaking exercises help students familiarize themselves with language, expressions and terminology necessary to get ahead in the corporate world.

This is a business English ESL exercise introducing and exploring the language and vocabulary of advertising. Talking about Advertising – Listening Videos

Advertising Vocabulary

Here are twenty terms often used in the world of advertising.

1	ad	*abbr.* advertisement – advert *abbr.*
2	advertisement	n. item of publicity for a product or service, in magazine, on TV etc
3	advertising agency	n. company specialising in producing and placing advertisements for clients
4	AIDA	*abbr.* Attention, Interest, Desire, Action – the objective of all advertisements
5	benefit	n. advantage of a product or service, usually derived from its features
6	billboard^US	n. signboard, usually outdoors, for advertising posters; hoarding^UK
7	circulation	n. average number of copies of a magazine sold in a particular period
8	classified ads	n. small advertisements in magazine or newspaper categorised by subject
9	commercial	n. paid advertisement on radio or TV
10	coupon	n. part of a printed advertisement used for ordering goods, samples etc
11	double-page spread	n. advertisement printed across 2 pages in a magazine or newspaper
12	eye-catcher^US	n. something that especially attracts one’s attention – eye-catching *adj.*
13	features	n. special characteristics of a product, usually leading to certain benefits
14	hoarding^UK	n. signboard, usually outdoors, for advertising posters; billboard^US
15	poster	n. large sheet of paper, usually illustrated, used as advertisement
16	prime time	n. hours on radio & TV with largest audience, esp. the evening hours
17	promote	v. to (try to) increase sales of a product by publicising and advertising it
18	slot	n. specific time in a broadcasting schedule, when a commercial may be shown
19	target	n. objective; what one is aiming at – target audience n.
20	U.S.P.	*abbr.* Unique Selling Proposition; what makes a product different from others